In 2015, the proprietor of the Potrero Bicycle Shop reached out and we created a full brand execution through signage. From awning to sandwich board, the look was clean, sharp, and neat. A few years later, the partnership changed, and Kroyer came to be. We simply reused the existing materials and refreshed them with the new logo, branding, and custom fonts. Their re-launch was easy, smooth, and still maintained the trust of the neighborhood in a seamless way that is so important for small independent businesses.