When the owners of Nido’s Backyard in Oakland, California, opened their upscale mezcalería, they were looking for something that hearkened to the energy of Nido’s, but with a more sophisticated and understated feel. We began with a custom-designed typeface that speaks to 1960s Mexico City.

Then we created a mural that provides location identification while remaining ultra-contemporary and upscale. This particular mural complements and parallels the mural in a typical restaurant project, but is atypical in that it is as sophisticated in design as it is relaxing… dare we say - to wait for a seat in this Oakland hot spot.