Full brand execution for award-winning landmark Oakland deli, bbq, and venue
Commercial Signage and Mural #1
Stay Gold Deli
2012
When the owner, a multi-business entrepreneur from the east coast, was in the market for interior and exterior murals that spoke to the old style bbq deli. He wanted a vintage look and feel, rooted in the Southern BBQ tradition with northeast vibes.
The project became multi-dimensional and multi-directional. First, we restored the old marquis sign, keeping the original era and gave it a branding makeover, with custom fonts inspired by Canter’s Deli in LA. Basing the project in historical significance, we then got to work on the exterior, interior, various point-of-entry, and then on to the second location.
Josh’s expertise and professionalism (not to mention expediency) shined for our hand-painted sign work. Design-wise, he went above and beyond what we had expected, with solid and thorough communication throughout the project. He captured exactly what we wanted and needed for our business. Without question, I would hire him again for my next project.
Jason Herbers, founder