When the owner, a multi-business entrepreneur from the east coast, was in the market for interior and exterior murals that spoke to the old style bbq deli. He wanted a vintage look and feel, rooted in the Southern BBQ tradition with northeast vibes.

The project became multi-dimensional and multi-directional. First, we restored the old marquis sign, keeping the original era and gave it a branding makeover, with custom fonts inspired by the golden era of Canter’s deli in LA. Basing the project in historical significance, we then got to work on the exterior, interior, and various point-of-entry.

And then we got to work to fit out the first location, followed by the second with wall signage, exterior signage, awnings, signboards, menus, and more. Best part of this project: whether you were driving 35 mph or 75 (it is Oakland, after all, you can see Stay Gold no matter how dark your window tint is.